Post Title One:
I frequently compare website visitors to toddlers – I love toddlers. Because of this association, I try and make sure our websites are easy to digest and easy to use. I use toddlers not to signify a lack of intelligence, but to highlight a short attention span.
Most website visitors are multi-tasking and they are easily distracted, as is the case of my beloved toddler. To keep visitors on a website, you need to make website content and navigation easy. You can’t expect visitors to think through cute design to get to where they want to go or to locate information they need. If I have to “figure out” how to use your website, your website is not
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